Profound Aesthetic's New Lookbook Takes to the Streets of Ghost Town

Full of intricate embroidery and bold graphics.

Fashion
2,365 Hypes 0 Comments

Big Apple menswear label Profound Aesthetic has launched its second delivery of its Spring/Summer 2017 collection, and accompanying the release is another generous lookbook titled “There Will Be Heaven.” Following up on the previous “Time Will Tell” lookbook, the latest visual narrative highlights light-weight nylon and satin jackets carrying forward the same intricate embroidery and bold graphics theme seen in the first delivery. Other standout pieces include sleeveless French terry hoodies, a white pull-over parka jacket with cargo pockets and a “There Will Be Heaven” graphic T-shirt. Shot in a quiet suburban neighborhood, the lookbook encapsulates the limitations of small-town ideology on a big-city individual’s mentality. “‘There Will Be Heaven’ is a metaphor for that individual’s aspiring vision of getting outside of an environment where you aren’t expected to move further than the standard expectation,” says Profound Aesthetic. Flip through the photo set above and shop the pieces at HBX now.

Read Full Article

What to Read Next

'Ghost of Tsushima' Director's Cut to Feature Brand New Island and Story
Gaming

'Ghost of Tsushima' Director's Cut to Feature Brand New Island and Story

Releasing on the PS4 and PS5 this year.

Lynder Invites You To Take In the Views of Its "EP.4 SUNSET WAVES" Collection
Fashion

Lynder Invites You To Take In the Views of Its "EP.4 SUNSET WAVES" Collection

The latest evocative expression from the South Korean label.

The North Face Purple Label Blends Urban and Outdoor Aesthetics for Nanamica Capsule
Fashion

The North Face Purple Label Blends Urban and Outdoor Aesthetics for Nanamica Capsule

Clean and versatile items for an active lifestyle.


PROTOTYP Takes to the “Circuit" for Its SS21 Collection
Fashion

PROTOTYP Takes to the “Circuit" for Its SS21 Collection

Introducing the fictional racing team, Prototype Technology Company.

'Jenkem' Skates Into Music With a Compilation Vinyl Called "Beginnings"
Music

'Jenkem' Skates Into Music With a Compilation Vinyl Called "Beginnings"

Featuring only crowd-sourced music from ‘Jenkem’ readers.

The Supreme x Nike Air More Uptempo Graces the Cover of 'SHOES MASTER' Vol. 27
Footwear

The Supreme x Nike Air More Uptempo Graces the Cover of 'SHOES MASTER' Vol. 27

The highly anticipated collab sneaker gets a full feature.

Alltimers' 2017 Spring/Summer Lookbook Takes Us to the Mall
Fashion

Alltimers' 2017 Spring/Summer Lookbook Takes Us to the Mall

‘Jerry Maguire’ makes an appearance.

Allan Rayman Channels MJ's "Thriller" & 'Evil Dead' in “Verona’s Obsession Vol. 1”
Music

Allan Rayman Channels MJ's "Thriller" & 'Evil Dead' in “Verona’s Obsession Vol. 1”

Watch the ’80s-inspired music video here.

Watch This VFX Breakdown of 'Kong: Skull Island'
Entertainment

Watch This VFX Breakdown of 'Kong: Skull Island'

With some surprising details.


Nike's Air Force 1 Ultra Flyknit Low Gets A "Glacier Blue" Treatment
Footwear

Nike's Air Force 1 Ultra Flyknit Low Gets A "Glacier Blue" Treatment

Another cool look for the lightweight model.

The Importance of Television Title Sequences and the Legacy of Saul Bass
Entertainment

The Importance of Television Title Sequences and the Legacy of Saul Bass

Which show has your favorite title sequence?

Danny Brown & Jonah Hill Have a Collaboration Coming
Music

Danny Brown & Jonah Hill Have a Collaboration Coming

Watch the teaser here.

BAPE & NOWHERE Celebrate Their 24th Anniversary With Capsule Collection
Fashion

BAPE & NOWHERE Celebrate Their 24th Anniversary With Capsule Collection

April 1st marks the date.

Mura Masa & Charli XCX's New Video Is About One-Night Stands
Music

Mura Masa & Charli XCX's New Video Is About One-Night Stands

This version has nothing to do with Lil Yachty.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.