SAYHELLO Returns With Fall/Winter 2017 "Issue #2" Lookbook

Naoki “SAND” Yamamoto unleashes more creative streetwear.

Fashion
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Japanese artist Naoki “SAND” Yamamoto‘s streetwear brand SAYHELLO has released a new Fall/Winter 2017 lookbook known as “Issue #2.”

In the past, the brand has utilized eye-catching graphics and cozy outerwear pieces for its vibrant Spring/Summer 2017 line and the preceding Fall/Winter 2016 run. This time around, SAYHELLO stays true to the ethos of ‘less is better’ and unleashes a collection of understated gear — expect plenty of minimally-branded T-shirts, button-ups, jackets, caps and other essentials. For the presentation, the company looks to stylist Tomoya Yagi and photographer Takuroh Toyama to bring its vision together into one cohesive package.

You can take a look at SAYHELLO’s Fall/Winter 2017 “Issue #2” lookbook above, and expect the product roll out to go down from now until the end of October.

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