With the NCAA football season already in full swing and both men’s and women’s basketball right around the corner, the University of Kansas has announced that it has extended its partnership with adidas for the near future. According to a statement put out by the university, the German clothing brand will supply uniforms, apparel, and accessories across all men’s and women’s athletic programs for the Jawhawks through 2031. Mark King, president of adidas North America, says the two parties share a common vision and that the partnership is a natural fit.
Kansas has built one of the most impressive athletic programs in the country. They have winning records, inspirational leaders and a culture that pushes boundaries. We share a passion to create and innovate in everything we do.
The renewed apparel deal is similar to that of the one Jordan Brand has with the University of North Carolina. We’ll have to wait and see whether or not Jayhawks players will receive player exclusive adidas merchandise, like the Air Jordan 6s given out to Tar Heel players earlier this month. Jim Murphy, adidas Director for the NCAA, says he hopes the new deal can help evolve the modern college football experience.
adidas has an ambition to shape the future of sport. With Kansas, we are recreating what it means to be a partner in this space through the lens of creativity and innovation; reimagining how we will work with a premiere academic and athletic institution, like Kansas.
— adidas (@adidasUS) September 23, 2017