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The UNDEFEATED x Nike Air Max 97 Gets a Cyberpunk-Inspired Editorial

A creative collaboration between 400ml and DEAL.

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Infamous graffiti collective 400ml and Chinese sneaker imprint DEAL have once again joined forces on a brand new editorial that spotlights the recently released UNDEFEATED x Nike Air Max 97 silhouette. The collaborative runner — which launched at a September 16 pop-up event in LA and on UNDFTD’s website — is the subject of the duo’s cyberpunk-inspired editorial. Collectively, the low-top sneaker is modeled by streetwear-clad cyborgs set against a series of futuristic dystopian visuals.

View the gallery above and visit 400ml’s official website to view more creative projects.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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