For its 2017 issue, GQ Style sat down with Joerg Koch, the founder of Berlin-based magazine and brand 032c, as well as some of the rest of the team behind the publication including Maria Koch and the managing editor Thom Bettridge. For the interview, GQ also gave a look inside St. Agnes, the brutalist 1960s church that makes up Joerg and Maria’s home as well as an office, exhibition space and store.
The article itself looks at the history of 032c as well as why the magazine has become so culturally revered. To answer this question, GQ spoke to Supreme founder James Jebbia, who described 032c as “the last truly great culture magazine. Every issue is next-level shit and always has something new to discover. It’s up there in importance with The Face and i-D.” You can read some key excerpts from the conversation below as well as taking a look inside St. Agnes above.
Joerg Koch on the time that 032c was founded:
“There was this new development of, like, Helmut Lang, Raf Simons, Hedi Slimane, and you could relate to it, whereas ten years before, I could not have related to fat Karl Lagerfeld. Fashion became this really important engine for visual culture.”
Maria Koch on launching the 032c clothing brand:
“Most young brands start without any identity. For 15 years, Joerg created a beast in a cage, and I’m the one who opened the door and said, ‘Now run.’”
Joerg Koch’s joke on the future of the magazine:
“When all the hypebeasts have finally subscribed to 032c, we switch the editorial direction. It will be just gardening, interior design, and dogs.”
- Image Credit
- Christian Kain/GQ Style
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.