Take a Guided Tour of 032c's Bizarre & Brutal Berlin HQ

Explore the inside story of a European culture giant.

By
Fashion
6,030 Hypes 0 Comments

For its 2017 issue, GQ Style sat down with Joerg Koch, the founder of Berlin-based magazine and brand 032c, as well as some of the rest of the team behind the publication including Maria Koch and the managing editor Thom Bettridge. For the interview, GQ also gave a look inside St. Agnes, the brutalist 1960s church that makes up Joerg and Maria’s home as well as an office, exhibition space and store.

The article itself looks at the history of 032c as well as why the magazine has become so culturally revered. To answer this question, GQ spoke to Supreme founder James Jebbia, who described 032c as “the last truly great culture magazine. Every issue is next-level shit and always has something new to discover. It’s up there in importance with The Face and i-D.” You can read some key excerpts from the conversation below as well as taking a look inside St. Agnes above.

Joerg Koch on the time that 032c was founded:

“There was this new development of, like, Helmut Lang, Raf Simons, Hedi Slimane, and you could relate to it, whereas ten years before, I could not have related to fat Karl Lagerfeld. Fashion became this really important engine for visual culture.”

Maria Koch on launching the 032c clothing brand:

“Most young brands start without any identity. For 15 years, Joerg created a beast in a cage, and I’m the one who opened the door and said, ‘Now run.’”

Joerg Koch’s joke on the future of the magazine:

“When all the hypebeasts have finally subscribed to 032c, we switch the editorial direction. It will be just gardening, interior design, and dogs.”

If you want to read the full interview, head over to the GQ site. And, while you’re here, why not check out 032c’s latest release – a new cigarette case as part of it’s “Smoker’s Collection.”

Read Full Article

What to Read Next

032c "SYSTÈME DE LA MODE" Wants You to Realize Your Potential
Fashion

032c "SYSTÈME DE LA MODE" Wants You to Realize Your Potential

The SS21 collection is centered around technical fabrics, unique applications, subcultures, and the way we behave.

032c and adidas Originals Serve up Technical GSG Mule and GSG TR Sneaker-Boot Hybrid
Footwear

032c and adidas Originals Serve up Technical GSG Mule and GSG TR Sneaker-Boot Hybrid

Drawing from its previous GSG-9.2 boot collaboration.

032c Gives adidas Originals' Campus a "Prince Albert" Piercing
Footwear

032c Gives adidas Originals' Campus a "Prince Albert" Piercing

The Campus sneakers will drop alongside a full capsule collection comprising T-shirts, bags, pants and more.


032c's FW20 Collection Is Inspired by West-Berlin Post-Punk Band Die Tödliche Doris
Fashion

032c's FW20 Collection Is Inspired by West-Berlin Post-Punk Band Die Tödliche Doris

Creative director Maria Koch worked closely with the group’s co-founder Wolfgang Müller.

Nike's Zoom Fly Will Take on A "Bright Crimson" Makeover for Fall
Footwear

Nike's Zoom Fly Will Take on A "Bright Crimson" Makeover for Fall

Backed by a responsive performance system.

Watch the Full VFILES Runway 9 Show
Fashion

Watch the Full VFILES Runway 9 Show

Shining the spotlight on the most promising emerging designers.

Bobby Hundreds Teases What Could Be a Collection Featuring Roger Rabbit
Fashion

Bobby Hundreds Teases What Could Be a Collection Featuring Roger Rabbit

Circle September 29 on your calendars.


"Netflix Is a Joke" Billboards Mysteriously Pop-Up in LA and New York
Entertainment

"Netflix Is a Joke" Billboards Mysteriously Pop-Up in LA and New York

Who done it?

A Leaked Supreme x Vans "Blood & Semen" Old Skool Surfaces Online
Footwear

A Leaked Supreme x Vans "Blood & Semen" Old Skool Surfaces Online

Rumored to drop this month with a Sk8-Hi.

The Introduction: Carlos Soler & Carles Aleñá
Sports

The Introduction: Carlos Soler & Carles Aleñá

Two of the brightest prospects.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.