Majid Jordan Gets Cosmic in Monochrome for ASICS' Latest Campaign

Introducing the “Space Dye Knit” GEL-KAYANO®.

Footwear 
5,397 Hypes 0 Comments

Between dropping the announcement for a new album early last week and appearing at Drake’s OVO Fest earlier this week, Toronto’s own Majid Jordan have been certainly keeping themselves busy. With no respite to their schedule in sight, though, the R&B duo now continues its duties fronting the latest ASICS Tiger campaign. Having already taken on the GEL-KAYANO previously, the pair are on for something a little more cosmic, this time representing the Japanese brand’s new “Space Dye Knit” edition of the silhouette.

Coming in “Black Cherry Tomato,” “Gossamer Green,” “Carbon Black” and “Glacier Grey” — with woven, contrast uppers and signature GEL ride — campaign video and imagery shows the pair, working together, doing what they do best. With the assistance of ASICS‘ latest sneaker, of course.

You can peep the campaign video below and take a look at the shoes above, with the various colorways dropping this month at Footaction retailers.

Read Full Article
Image Credit
ASICS TIGER

What to Read Next

HBX to Launch Archive Section for Your Chance to Grab Rare One-Of-A-Kind Finds
Fashion 

HBX to Launch Archive Section for Your Chance to Grab Rare One-Of-A-Kind Finds

Supreme x Original Fake Kate Moss Tees, Eminem x Air Jordan 4 and much more.

Berner and Young Dolph Enlist Gucci Mane for "Knuckles"
Music

Berner and Young Dolph Enlist Gucci Mane for "Knuckles"

A taste of things to come.

Très Bien and Polar Skate Co. Nod to the 70s for Their New Collaborative Collection
Fashion

Très Bien and Polar Skate Co. Nod to the 70s for Their New Collaborative Collection

He wore blue velvet.


The Air Jordan 10 "Steel" Is Making a Comeback
Footwear

The Air Jordan 10 "Steel" Is Making a Comeback

Never made it to the NBA, but could make it into your closet.

A New Book Explores the Beauty and the History of Monochromatic Architecture
Design

A New Book Explores the Beauty and the History of Monochromatic Architecture

From the dramatic to the demure.

European Designer Spotlight: BOYHOOD
Fashion 

European Designer Spotlight: BOYHOOD

Everything you need to know about the young French streetwear brand.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.