Last week in DTLA, California, LOIT celebrated the official launch of its first West Coast outpost. Located on West Olympic Blvd in the city’s South Park neighborhood, the 8,000-square foot location is the brand’s first outpost since it launched in Fort Lee, New Jersey in 2014. While attendees checked out the new merchandise and boutique, the crowd also saw appearances by LA Lakers’ Jordan Clarkson, model Justine Mae Biticon, musicians Cailin Russo and Bibi Bourelly along with DJ sets from Odd Future’s Taco. The west coast weather paired perfectly with Tito’s Vodka cocktails, Heineken beers, Juice Served Here drinks, and poke provided by TikiFish. Partiers who purchased goods at the shop took home a complementary gift bag of LOIT merch and toiletries.
Check out the gallery above to see some of the action and the party-goers and drop by the LOIT website to learn more about the store’s lineup of brands.
- Michael Mendoza/HYPEBEAST