Here's Your Look Inside the LOIT LA Launch Event

Guests included LA Lakers’ Jordan Clarkson and German singer Bibi Bourelly.

Presented by LOIT //Events 

Last week in DTLA, California, LOIT celebrated the official launch of its first West Coast outpost. Located on West Olympic Blvd in the city’s South Park neighborhood, the 8,000-square foot location is the brand’s first outpost since it launched in Fort Lee, New Jersey in 2014. While attendees checked out the new merchandise and boutique, the crowd also saw appearances by LA Lakers’ Jordan Clarkson, model Justine Mae Biticon, musicians Cailin Russo and Bibi Bourelly along with DJ sets from Odd Future’s Taco. The west coast weather paired perfectly with Tito’s Vodka cocktails, Heineken beers, Juice Served Here drinks, and poke provided by TikiFish. Partiers who purchased goods at the shop took home a complementary gift bag of LOIT merch and toiletries.

Check out the gallery above to see some of the action and the party-goers and drop by the LOIT website to learn more about the store’s lineup of brands.

Read Full Article
Photographer
Michael Mendoza/HYPEBEAST
LOIT

You may also like

Your First Look Inside Footpatrol's New Paris Store
Footwear

Your First Look Inside Footpatrol's New Paris Store

The London retailer’s second location.
4,943 Hypes 7 Comments
A First Look Inside visvim’s New LA Pop-Up
Fashion

A First Look Inside visvim’s New LA Pop-Up

Taking over a space in the Brentwood Country Mart.
6,367 Hypes 0 Comments
A Look Inside the Hervet Exhibition at Maxfield LA
Design

A Look Inside the Hervet Exhibition at Maxfield LA

Displaying high-end furniture with futurist forms.
6,637 Hypes 0 Comments
Take a Look Inside the adidas x BEYOND THE STREETS Event
Arts

Take a Look Inside the adidas x BEYOND THE STREETS Event

Ahead of the upcoming clothing capsule between the 2 entities.
4,821 Hypes 2 Comments
Here's an Exclusive Look Inside Teyana Taylor's 'KTSE' Album Listening Party
Music 

Here's an Exclusive Look Inside Teyana Taylor's 'KTSE' Album Listening Party

She and Kanye ‘Keep That Same Energy.’
11,068 Hypes 12 Comments
Here's What Went Down at the Bally "Animals" Capsule Launch
Events 

Here's What Went Down at the Bally "Animals" Capsule Launch

Including special guests Big Freedia, Swizz Beatz and DJ Raj Smoove.
2,726 Hypes 6 Comments


What to Read Next

CNN Will Livestream the Solar Eclipse in 360-Degree 4K
Tech

CNN Will Livestream the Solar Eclipse in 360-Degree 4K

The frenzy continues.

Here Are the 9 Hottest Sneakers Releasing This Week and Where to Get Them
Footwear 

Here Are the 9 Hottest Sneakers Releasing This Week and Where to Get Them

Mixing contemporary comfort with the return of a few classics.

Bristol Los Angeles Hits the Court in the adidas Crazy ADV Series
Footwear

Bristol Los Angeles Hits the Court in the adidas Crazy ADV Series

The SoCal imprint highlights the ADV renditions of both the Crazy 8 and Crazy 1.


Wiz Khalifa & Ty Dolla $ign Celebrate Success Lavishly in Video for "Something New"
Music

Wiz Khalifa & Ty Dolla $ign Celebrate Success Lavishly in Video for "Something New"

Starring Jamie Foxx and Demi Lovato.

José Parlá's Upcoming "Mirrors" Exhibit Features Italian Street Posters
Arts

José Parlá's Upcoming "Mirrors" Exhibit Features Italian Street Posters

Ripped directly from the walls of cities alongside intricate calligraphy.

Louis C.K. Will Play Himself and Guest Star on 'Family Guy'
Entertainment

Louis C.K. Will Play Himself and Guest Star on 'Family Guy'

Ryan Reynolds, Bill Maher, Ian McKellen and are also coming to Quahog.

More ▾