HBO and SpringHill Entertainment — a production house owned by LeBron James and his business partner Maverick Carter — have reached a development deal on a comedy series surrounding a sneaker store. As reported by Nellie Andreeva of Deadline, the untitled half-hour single-camera comedy will be written by Shawn Wines of HBO’s High Maintenance and Lemon Andersen. As for the story, it “centers on two best friends and their wild employees at an up-and-coming sneaker shop outside L.A., where they take on the insane and obsessive world of sneaker culture.” Sounds a bit like How to Make It in America, no?
As you should know, LeBron and Maverick are no strangers to sneaker culture. His signature shoe with Nike aside, LeBron is a co-owner of Miami sneaker boutique UNKNWN, and Maverick sits on the advisory board of the KITH brand, which is news to some of us.
There’s no word on when we may see this project come to fruition, if it ever will, but we should at least see a pilot episode at some point in the near future. Be sure to check back for more on LeBron’s latest euro-step into Hollywood.