Chinatown Market and Eric Emanuel Join Forces to Design Pieces for NYC JAM Basketball Tournament
“BOOMSHAKALAKA.”
The glorious days of ’90s basketball are back with a contemporary twist. With the nostalgic NBA Jam video game serving as an inspirational blueprint, a special 2-on-2 full court tournament will soon take place in New York as a homage to the city’s basketball culture. Dubbed NYC JAM, Chinatown Market and Eric Emanuel will be providing special pieces consisting of throwback tees and luxury shorts, respectively.
Basketball culture is presented throughout each piece and will be available on August 11 via the Dunlevy Milbank Center at 7 p.m. EST. In addition, the EE NYC JAM luxury shorts will also release via Eric Emanuel’s official website at 12 p.m. EST.
Take a look at the offering above and video preview below and let us know your thoughts.
Dunlevy Milbank Center
14-32 W. 118th St.
Harlem, NY 10026
