Blood Brother & Selfridges Pay Homage to Its Musical Pasts With "Music Matters" Collection

A call to action to support live music.

Fashion
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After unveiling its 2018 spring/summer collection earlier this year, Blood Brother has returned to lend its creative genius for a collaborative capsule with UK retailer Selfridges. Dubbed the “Music Matters” collection, the capsule brings inspiration from the musical acts that helped shape Selfridges’s identity as well as celebrates the rich musical culture that calls the UK home. The collection is also a response to the declining number of venues for live music in the UK, with the hopes of bringing awareness to the issue.

One of the collection’s central themes is showcasing some of the finest moments in musical history at Selfridges, with hoodies and tees sporting text and designs from the flyers of early 1990’s raves. The colors used in the collection reflect this, as bright greens and pinks paired with darker colors find its way onto most of the pieces. Another staple in the collection sees a black bag that commemorates the opening of the Blood Brother retail location almost four years ago.

With prices ranging from £55-£160 GBP (about $71-$207 USD), the entire Blood Brother x Selfridges “Music Matters” collection will be available online and in-store at Selfridges on August 14. Scroll through the lookbook above and let us know what your favorite pieces are.

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