adidas Running Is Set to Unveil Its Groundbreaking adiZero Prime Parley

To help celebrate the IAAF World Championships.

Footwear 
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Last month, we caught a glimpse of the adidas adiZero Prime BOOST model in a “Trace Khaki“ colorway as the contemporary model continues to break ground in the running market. Now, to help commemorate the start of the IAAF World Championships, the Three Stripes brand is set to unveil the adiZero Prime Parley. The latest silhouette to join the ever-expanding adiZero family melds the same high-performance mechanics of its earlier predecessors along with the sharp styling sensitivities and purposeful ecological footprint of the Parley Ocean Plastic initiative.

The uppers, in its crisp blue tonal palette, take on the signature Primeknit construction fashioned from 95 percent Parley Ocean Plastic — proving ideal for supplying lightweight comfort with an adaptive lockdown fit. Sitting directly below is a full-length BOOST midsole, when combined with the sportswear giant’s TORSION SYSTEM, natural rubber STRETCHWEB outsole and speed-enhancing MICROFIT structure — provide comprehensive support for the foot’s natural flex.

Already finding a home on the feet of several world-class runners including Wayde Van Niekerk, Yohan Blake, Shaunae Miller and Tori Bowie, adidas Running succeeds in devising a shoe, which wondrously intersects functional fit, fashionably sharp aesthetics with socially responsible accountabilities.

When asked to comment on the sneaker, Category Director of adidas Running had this to say, “This is an exciting time in the history of adiZero. Not only are we proud to see the family evolve with Parley material, but we are continuing to break the boundaries of craftsmanship in our drive to advance our heritage of marathon successes and achieve world-record setting speeds. Almost 10 years after Hailie Gebrselassie broke the world record at the Berlin marathon, we return this September to see our best athletes attempt to break the world record in our brand new adiZero models.”

Set to retail for $200 USD, the adidas adiZero Prime Parley will be available on August 8 to U.S. residents via the adidas online shop.

In other adidas news, check out Derrick Rose’s new adidas D Rose 8.

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