adidas Running Is Set to Unveil Its Groundbreaking adiZero Prime Parley

To help celebrate the IAAF World Championships.

By
Footwear 
10,316 Hypes 0 Comments

Last month, we caught a glimpse of the adidas adiZero Prime BOOST model in a “Trace Khaki“ colorway as the contemporary model continues to break ground in the running market. Now, to help commemorate the start of the IAAF World Championships, the Three Stripes brand is set to unveil the adiZero Prime Parley. The latest silhouette to join the ever-expanding adiZero family melds the same high-performance mechanics of its earlier predecessors along with the sharp styling sensitivities and purposeful ecological footprint of the Parley Ocean Plastic initiative.

The uppers, in its crisp blue tonal palette, take on the signature Primeknit construction fashioned from 95 percent Parley Ocean Plastic — proving ideal for supplying lightweight comfort with an adaptive lockdown fit. Sitting directly below is a full-length BOOST midsole, when combined with the sportswear giant’s TORSION SYSTEM, natural rubber STRETCHWEB outsole and speed-enhancing MICROFIT structure — provide comprehensive support for the foot’s natural flex.

Already finding a home on the feet of several world-class runners including Wayde Van Niekerk, Yohan Blake, Shaunae Miller and Tori Bowie, adidas Running succeeds in devising a shoe, which wondrously intersects functional fit, fashionably sharp aesthetics with socially responsible accountabilities.

When asked to comment on the sneaker, Category Director of adidas Running had this to say, “This is an exciting time in the history of adiZero. Not only are we proud to see the family evolve with Parley material, but we are continuing to break the boundaries of craftsmanship in our drive to advance our heritage of marathon successes and achieve world-record setting speeds. Almost 10 years after Hailie Gebrselassie broke the world record at the Berlin marathon, we return this September to see our best athletes attempt to break the world record in our brand new adiZero models.”

Set to retail for $200 USD, the adidas adiZero Prime Parley will be available on August 8 to U.S. residents via the adidas online shop.

In other adidas news, check out Derrick Rose’s new adidas D Rose 8.

Read Full Article

What to Read Next

Wladimir Klitschko Steps Down From Boxing and Declines Joshua Rematch
Sports

Wladimir Klitschko Steps Down From Boxing and Declines Joshua Rematch

The 41-year old will retire with an impressive record of 64-5 (53 KO).

Watch Thundercat Go to Japan in Video For "Tokyo"
Music

Watch Thundercat Go to Japan in Video For "Tokyo"

Featuring Street Fighter II and lots of cats.

The H&M Group's New ARKET Brand Embraces the Nordic Tradition
Fashion

The H&M Group's New ARKET Brand Embraces the Nordic Tradition

“Functional, long-lasting design.”


An Exclusive First Look at Wood Wood's Football Inspired Collaboration With adidas Originals
Fashion

An Exclusive First Look at Wood Wood's Football Inspired Collaboration With adidas Originals

The birthday celebrations continue.

The Latest Mini Rodini x adidas Originals 2017 Collection Features Cacti and Snakes
Fashion

The Latest Mini Rodini x adidas Originals 2017 Collection Features Cacti and Snakes

Featuring an updated take on the Gazelle.

A First Look at the Junya Watanabe x The North Face x Karrimor 2018 Spring/Summer Collaboration
Fashion

A First Look at the Junya Watanabe x The North Face x Karrimor 2018 Spring/Summer Collaboration

You probably thought it was just a backpack.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.