Saint Laurent Highlights Its 2017 Menswear in New Psychedelic Campaign Video

Watch what happens when several models fall under a mysterious spell.

Fashion
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French luxe fashion house Saint Laurent won’t be presenting its 2018 spring/summer collection at men’s fashion week in Paris. Instead, SL has put together a neon-infused hallucinatory visual to showcase its Fall 2017 garbs. The plot is centered around an electric night on the town in Tokyo. When several models fall under a mysterious spell, the lines between a dream and reality begin to blur and their journey becomes increasingly intense.

The video was shot in Tokyo and directed by Nathalie Canguilhem who is also responsible for the label’s two previous fall/winter campaign visuals. Saint Laurent plans to show its forthcoming collection — created by Anthony Vaccarello — during women’s fashion week in September. Watch the clip above.

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