Rochambeau Teams up With Yung Jake on a Themed Sportswear Capsule

“Bad trends done well.”

By
Fashion
2,931 Hypes 0 Comments

Portraying the lighter side of sportswear, NYC-based menswear brand Rochambeau enlist the artistic abilities of Internet stud Yung Jake as the duo creatively deconstruct the concept of a sweatsuit. Breaking down the presentation into six interrelated designs, variations on hoodies, joggers, shorts, T-shirts and sweatshirts, not to mention a jumper all make appearances throughout the lookbook presentation. The collection will make its debut at MADE LA, later making its way to Rochambeau’s studio space when New York Fashion Week rolls around.

Granted the exclusive inside, Rochambeau sheds more light on pairing with Yung Jake and the designs itself:
How did you two meet?
Jake’s older brother runs Tripoli Gallery in Southampton, so we knew each other from surfing out East and he was always saying how ill Jake was. When Vogue shot us for their September issue they asked who we’d want to be shot with. We saw it as the perfect opportunity to bring Jake into the mix. They ended up shooting us with Gigi Hadid!
How did the collaboration come about?
Jake has a completely unique style with so many people constantly biting it. It’s so unique that biters get credit for creating a new style that is really Jakes. We wanted to do something really weird and knew Jake could do it. Bad trends done well.
What was the inspiration for the capsule?
We referenced some of YJ’s favorite pieces as a starting point. We took 90s era tribals, smileys, dragons and then infused them with digital elements like USBs, CDs, and phone chargers.

Read Full Article

What to Read Next

Jake Gyllenhaal Reunites With Denis Villeneuve for a Prison-Escape Drama on HBO
Entertainment

Jake Gyllenhaal Reunites With Denis Villeneuve for a Prison-Escape Drama on HBO

Based on Jo Nesbø’s Norwegian book ‘The Son.’

Wasted Youth and BlackEyePatch Team up for Isetan-Exclusive Capsule
Fashion

Wasted Youth and BlackEyePatch Team up for Isetan-Exclusive Capsule

Emblazoned with Verdy’s signature motifs.

Brain Dead Teams Up With 'Magic the Gathering' for a Collaborative Capsule
Fashion

Brain Dead Teams Up With 'Magic the Gathering' for a Collaborative Capsule

Get ready to tap some mana and cast some spells.


Zavvi Teams Up With Pokémon For Limited Edition Capsule Collection
Fashion 

Zavvi Teams Up With Pokémon For Limited Edition Capsule Collection

Presented by Zavvi
Celebrating the franchise’s 25th anniversary.

Charles Jeffrey Loverboy's Inaugural 2018 Spring/Summer Runway Show Is an Eclectic Knockout
Fashion

Charles Jeffrey Loverboy's Inaugural 2018 Spring/Summer Runway Show Is an Eclectic Knockout

Full of colorful ensembles and characters.

Kanye West & Nike Were Reportedly Working on the Air YEEZY 3 Before the Deal Went South
Footwear

Kanye West & Nike Were Reportedly Working on the Air YEEZY 3 Before the Deal Went South

Paving his path over to adidas.

Wales Bonner Reinterprets Traditional Tailoring for 2018 Spring/Summer
Fashion

Wales Bonner Reinterprets Traditional Tailoring for 2018 Spring/Summer

Reworking customary classics.


E. Tautz’s 2018 Spring/Summer Collection Channels Simplicity and Function
Fashion

E. Tautz’s 2018 Spring/Summer Collection Channels Simplicity and Function

Contemporary clean.

London Went Hard on Streetwear and Luxury for Day 2 of Our LFWM Streetsnaps
Fashion 

London Went Hard on Streetwear and Luxury for Day 2 of Our LFWM Streetsnaps

Putting on a fashion show of their own.

Here's What Went Down at the Gosha Rubchinskiy After Party
Fashion 

Here's What Went Down at the Gosha Rubchinskiy After Party

Underground techno in Russia.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.