Marina Abramovic, Jeff Koons & Olafur Eliasson Kick Off a New VR Art Platform

Marina Abramovic, Olafur Eliasson and Jeff Koons — three leading contemporary artists working in different mediums — have all contributed work to a major new virtual reality platform previewed last week by Brilliant Minds in Stockholm.

Acute Art, described as “the world’s first VR arts platform, producing and distributing contemporary art at the cutting edge of virtual reality and interactive technology,” premiered the three fully interactive works by the Yugoslavian-born, Danish-Icelandic and American artists with a view to beginning “the transition from art in the physical world into the new, disruptive realm of VR.”

The ever-controversial Abramovic uses the new virtual means at her disposal through Acute to explore the very real issues relating to the crisis of climate change in ‘Rising’, while Eliasson — perhaps most famous for his Weather Project installation at the Tate Modern in London — continues to forge ahead in his work testing the limits of what we mean by reality and nature in his work ‘Rainbow’. Koons, meanwhile, explores themes of “transcendence and self-affirmation” in ‘Phryne‘.

With Acute Art set to begin commissioning young and emerging artists soon, and a global launch scheduled for Autumn 2017, you can catch the trailer above. While you’re waiting, you can also explore Olafur Eliasson’s typically huge takeover of the Palace of Versailles.