Louis Vuitton Wants You to Personalize Your Purchase
Introducing the “Make It Yours” campaign.
Interested in picking up something from Louis Vuitton‘s 2017 spring/summer collection? As the brand’s latest promotional vignette reveals, the legendary French fashion house wants you to customize the next Louis Vuitton product you purchase. For LV’s “Make It Yours” campaign, Louis Vuitton is calling upon fans of the luxury goods powerhouse to customize the handbags and other accessories in their shopping cart. With an array of custom patches — all of which are inspired by the classic “travel stickers” that decorated the LV trunks of previous eras — at your disposal, shoppers now have the ability to personalize a bag like they’re decorating a fancy Christmas tree. With five collections of patches and travel stickers to choose from, there are multitudes of possible customization combos.
You can check out Louis Vuitton’s video breaking down the brand’s new “Make It Yours” campaign above. Most recently, Louis Vitton reintroduced a paisley shirt for Dover Street Market Ginza and hosted an NYC pop-up shop for the fashion house’s new fragment design collaboration.
