hype cog

You Can Soon Smell Like IKEA

Byredo is bottling IKEA’s scent.

In case you thought the IKEA craze was dwindling, it isn’t. Thanks to Swedish indie fragrance creator Byredo, you’ll soon be able to pair your Off-White™ FRAKTA Bag with the Scandinavian furniture store’s scent. Byredo founder Ben Gorham took to his Instagram account to announce the collaboration, posting an image captioned “SCALE.” The meaning of the caption, as well as what exactly the scent will be, has yet to be revealed. 

IKEA’s press release hints cinnamon buns may play a role in inspiring the scent, calling upon a democratic approach to smell. “We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” explains Gorham in the release.

With Byredo’s fragrances marking in at $150 USD for perfume and $80 USD for a candle, chances are when the fragrance drops, smelling like IKEA will be more expensive than shopping there.

SCALE

A post shared by bengorham (@bengorham) on

Image CreditIKEA, Joanna Fu/HYPEBEAST
Read Full Article

What to Read Next

Diddy, Drake, & Beyoncé Are the Highest-Paid Celebrities
Porsche Unveils Its Fastest Ever 640 Horsepower 911 GT2 RS at E3
Playboi Carti Shares Exclusive Tour Merch
All Roads Lead to a New JAY Z Album
Load More
 
HYPES is a real time popularity metric informing readers of what is trending