Your First Official Look Inside the Palace SoHo NYC Store

One of the largest streetwear stores in the area by far.

Fashion
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It’s been a week of buzz for Palace here in NYC and the store has seen its fair share of fans in and out of its doors; now we’re granted digital access into its retail brick-and-mortar on 49 Howard Street in downtown SoHo. The expansive store is one of the largest retail spots to hit the neighborhood, with a simple-yet-striking layout atop its large rectangular marble floor. A projection TV covers the vast majority of the back, while the clothing racks adorn the sides for plenty of perusing while walking around. The centerpiece however is of course the cherub fountain in the rear middle of the store, with a giant “P” formation for sitting and relaxing while deciding upon your next cop.

Check out the awesome store above and visit the next time you’re in NYC for the rest of the season’s releases.

Palace SoHo NYC
49 Howard St.
New York, NY 10013

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Eddie Eng Managing Editor, Automotive & Culture

Eddie Eng has been an editorial content creator for over 10 years, with deep insight and experience across automotive, footwear, fashion, travel, gaming and other verticals. Based in Southern California, Eddie has maintained relationships across the automotive and fashion industries, and has helped spearhead premier initiatives for Hypebeast, including the Cars & Kicks event, collaborative products with F1, Staple, Leen Customs and others.

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