Palace Skateboards Places Witty Ad in 'The New York Times'

“I DRINK TEA MY DEAR.”

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After revealing a new store in New York City and its 2017 summer lookbook, British skate brand Palace has placed a witty advertisement into The New York Times. Though most of it maybe lost in translation on this side of the pond, Palace’s signature style has shone through for those who are familiar with the comical London brand, with sentences like “I DRINK TEA MY DEAR,” and “THEY GET YOU LAYETH.” Check out the ad, which was posted to Palace’s Instagram.

Also make sure to check out what fans wore to the Palace SoHo NYC store opening, before the police arrived.

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