This "Fake Sh*T" Editorial Challenges Conceptions of Appearance and Reality With Bootleg Gucci and Louis Vuitton

A poignant message in the age of Instagram influencers and Fyre Fest.

By
Fashion
6,503 Hypes 0 Comments

Fashion is an exclusive club: luxury goods and aspirational price-points often alienate most peoples, as even  budgets. Birmingham-based photographer Omar Khaleel challenged some of these very ideas in his “Fake Sh*t” editorial. “The fictional storylines, characters and locations used in luxury photo shoots,” maintains Khaleel, “create a tempting fantasy of beauty, glamour, desirability and happiness that is associated with these expensive brands.” For younger generation, the “need to interact and access these brands on social media for their sense of self-worth is very strong.”

To counteract this exclusionist fantasies, Khaleel outfitted a group of young people in cheap imitations of designer wares by luxury houses like Burberry, Gucci and Louis Vuitton, all while frolicking amidst the beautiful surroundings of Coombe Abbey—a location that is free and open to the public.

The message, according to Khaleel, is that “for many people, the image of this fake reality is more important than the truth.” In the age of Instagram influencers and the Fyre Festival snafu, the message could not be any more on the nose.

Read Full Article
Photographer
Omar Khaleel
Stylist
Naomi Gordon
Model
Ethan Richards, Lara McGrath, Montanna

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

352 Users Online

What to Read Next

UNDERCOVER & NikeLab Launch Their 2017 Summer GYAKUSOU Footwear
Footwear

UNDERCOVER & NikeLab Launch Their 2017 Summer GYAKUSOU Footwear

Special edition Frees make their debut.

Dana White Issues Stern Deadline for McGregor vs. Mayweather Negotiations
Sports

Dana White Issues Stern Deadline for McGregor vs. Mayweather Negotiations

Don’t talk about it, be about it.

The World's Richest People Determined by Year of Birth
Fashion

The World's Richest People Determined by Year of Birth

Basically you have to be born or marry into wealth.


Diplo, Justin Bieber, Young Thug & Rich The Kid Cook up a Hit With "Bankroll"
Music

Diplo, Justin Bieber, Young Thug & Rich The Kid Cook up a Hit With "Bankroll"

This will be everywhere this summer.

Bryson Tiller Teases New Music With 'True to Self' Trailer
Music

Bryson Tiller Teases New Music With 'True to Self' Trailer

Is the project dropping this summer?

Dr. Dre Introduces New HBO Documentary Series 'The Defiant Ones'
Music

Dr. Dre Introduces New HBO Documentary Series 'The Defiant Ones'

Featuring Eminem, Kendrick Lamar, Ice Cube, Nas and more.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.