Here Are the 10 Most Influential Fashion Brands on Social Media

Louis Vuitton is second and both Nike and adidas made the list, but who ranks higher?

By
Fashion
11,183 Hypes 0 Comments

With social media the focal point of major brands across the world, Insightpool, an influencer marketing platform utilizing social data, has developed and determined the ranking for the top 10 most influential brands in fashion. Focusing on Twitter and Instagram, Insightpool collected data over a three-month period from January to April using the following criteria: being tagged as a fashion influencer; percentage of conversations on fashion and related keywords; audience engagement within the fashion category; and a three-month weighted average applied to scores and metrics.

An Insightpool spokesperson told WWD that “another big reason why millennials and younger audiences have attached themselves to these brands is that many of these brands are working to flip the script on typical societal gender norms.

It’s no surprise that Chanel and Louis Vuitton top off the list and both Nike and adidas made it. Also, with its hot streak lately, it’s no surprise that the Three Stripes ranked higher than the Swoosh since it not only dominated 2016 sales but is also focused on a strong digital strategy. Check out the rest of the top 10 below.

Insightpool Top 10 Most Influential Fashion Brands on Social Media:
1. Chanel
2. Louis Vuitton
3. Christian Siriano
4. PUMA
5. Forever 21
6. Marc Jacobs
7. adidas
8. Victoria’s Secret
9. H&M
10. Nike

Read Full Article

What to Read Next

Ronnie Fieg Officially Unveils Collaborative ASICS "Volcano 2.0" Collection
Footwear

Ronnie Fieg Officially Unveils Collaborative ASICS "Volcano 2.0" Collection

Back for round two.

Save the Xandarians With Hot Toys' 'Guardians of the Galaxy Vol. 2' Star Lord Action Figure
Entertainment

Save the Xandarians With Hot Toys' 'Guardians of the Galaxy Vol. 2' Star Lord Action Figure

Bonus: Baby Groot included.

Concepts Unveils a Jamaican-Inspired Pack of Vans Old Skools
Footwear

Concepts Unveils a Jamaican-Inspired Pack of Vans Old Skools

A trio of colorways inspired by a vintage print.


Todd Francis Partners With Vans for a Series of Art Shows
Arts

Todd Francis Partners With Vans for a Series of Art Shows

“The Worst of the Worst.”

adidas Will Have Another Huge NMD Re-Release Sooner Than You Think
Footwear

adidas Will Have Another Huge NMD Re-Release Sooner Than You Think

Featuring R1, R2 and XR1 iterations.

MARKWARE's 2017 Fall/Winter Lookbook Conveys Sophisticated Proportions
Fashion

MARKWARE's 2017 Fall/Winter Lookbook Conveys Sophisticated Proportions

Comfy toggles, bombers, and car coats for next season.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.