In the world of fast fashion,
In a report by Quartz through Goldman Sachs, it states that, “British fashion retailers ASOS and Boohoo are able to conceive, design, produce, and have clothing ready for shoppers on the sales floor quicker than Zara and H&M, according to a research note Goldman Sachs sent investors last month, and the two millennial-focused, social-media savvy brands are enjoying the rewards.”
More importantly, British retailer ASOS is expected to see sales growth at around the 30% mark, while Boohoo, also from the UK, is looking for a 50% uptick this year. In a “sales vs. supply lead times” chart courtesy of Goldman Sachs, the two are at a healthy lead, while Zara and H&M are actually behind. As for the reason for ASOS and Boohoo’s success, much of that can be attributed to strictly being online retailers. Zara and H&M are currently halting brick-and-mortar openings to concentrate more on their online presence. It’s evident that in both sales and product offerings growth (all follow a “four-week-design-to-store” model), ASOS and Boohoo could potentially outpace Zara and H&M in all aspects of “fast fashion,” further proving that speed is the name of the game in this highly-competitive industry.