Beyoncé as Mrs. Carter in H&M

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As Beyoncé kicks off the epic European and North American legs of her “The Mrs. Carter Show” world tour, the multitalented pop star has revealed her first commercial for the “Beyoncé as Mrs. Carter in H&M” campaign for Summer 2013. Se...

Beyoncé’s H&M Swimwear Campaign Unveiled

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Fat shouts to our kinfolk at Hypetrak for blessing us with images to Beyoncé’s very talked-about collaborative campaign with global fast-fashion retailer H&M. This comprehensive look follows a sneak peek announcement that was made a few weeks bac...

Beyoncé is the Face of H&M’s 2013 Summer Campaign

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Following appearances on a string of magazine covers (including being named GQ’s “Hottest Woman of the 21st Century”), the release of a self-produced HBO documentary, and a show-stopping performance at this year’s Super Bowl,...

H&M for Brick Lane Bikes Collection

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H&M lends its efforts to English fixed gear bike and technical apparel maker Brick Lane Bikes. The line combines casual style with athletic function, preferring materials known for comfort, breathability and impermeability including a Shell Jacke...

H&M for Brick Lane Bikes Lookbook

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H&M presents a versatile collection in a range of fashion-conscious activewear for London’s Brick Lane Bikes. At the central focus of this 11-piece collection is the interest of the bike commuter. With this in mind, H&M and Brick Lane B...

David Beckham for H&M Bodywear 2013 Spring Short Film by Guy Ritchie

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Notable Hollywood film dignitary Guy Ritchie was tasked with directing David Beckham in support of his bodywear collection with H&M. Conceived by Marc Atlan – whose Venice, California-based Marc Atlan Design Inc. put together the three prev...

H&M 2013 Summer Lookbook

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H&M releases its menswear lookbook in preparation for the 2013 summer season. The lineup is defined by lightweight cotton pants and breathable knitwear while white, mint green and navy set the tone of the collection. Of particular interest is the...

H&M for Brick Lane Bikes Apparel Collection Video Preview

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H&M announces its upcoming men’s capsule collection in collaboration with East London’s Brick Lane Bikes–one of the world’s leading custom-bike specialists. “H&M for Brick Lane Bikes” combines the functionality and eas...

Givenchy Denies Rumors of a Collaboration with H&M

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When news broke a few days ago that French fashion house Givenchy could potentially be readying a collaboration collection with H&M, it wasn’t entirely unbelievable. Considering Tisci’s vague admittance that a collaboration would coul...

Rumor: Givenchy and H&M to Collaborate Next Year?

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While much is still left to be clarified or substantiated altogether, early rumors are suggesting that fast fashion powerhouse H&M’s latest collaboration is to be none other than Givenchy. So far the word is that H&M will collaborate wi...

David Beckham for H&M Bodywear 2012 Fall/Winter Interview Pt.2

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In the wake of David Beckham’s talked-about H&M Christmas Campaign for his Bodywear collection, the Los Angeles Galaxy soccer player releases a second interview. He talks about drawing inspiration from 50-year-old classics like long johns,...

Behind-the-Scenes of the Maison Martin Margiela for H&M Commercial

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After rolling out its latest commercial from Maison Martin Margiela and H&M, we have now been allowed a behind-the-scenes look at the set in the streets of Paris. Photographer and director of the campaign Sam Taylor-Johnson discusses the mood on...

David Beckham for H&M Christmas Campaign

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David Beckham breaks into model mode again with a Guy Ritchie-directed ad for H&M. The Bodywear range especially designed for this wintry festive season features new items including a hooded dressing gown, draw-string pajama bottoms, Henleys, and...

Maison Martin Margiela for H&M 2012 Fall/Winter Apparel Collection – A Closer Look

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Much of the anticipated success of Maison Martin Margiela for H&M has to do with the Belgian house’s burgeoning profile as of late. Notoriously reclusive in the past, Margiela name-drops from the likes of A$AP Rocky and Kanye West have put...

Maison Martin Margiela for H&M 2012 Fall/Winter Commercial

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Coinciding with the official November 15 launch date of the collection, Maison Martin Margiela and H&M present an official commercial to mark the occasion. Highlighting both men’s and women’s items procured from a vault filled with i...