Deion Sanders Explains Why He Chose Nike Over British Knights for His Pro Sneaker Deal

The NFL Hall-of-Famer tells all in new ‘Sneaker Shopping’ episode.

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The latest episode of Sneaker Shopping brought out NFL Hall-of-Famer Deion Sanders. In this interview with the former ‘Primetime’ athlete, Sanders explains why he chose Nike over British Knights for his big signature shoe deal, despite the fact that BK offered him more money. The iconic two-sport great divulged that he saw more “longevity” with The Swoosh when it came down to it. He also adds that L.A. gear was in talks but was “too gimmicky” for his taste. Furthermore, Sanders is now signed with Under Armour and says he’ll never work with Nike again.

Also along the interview, Sanders was forced to revisit his short-lived music career — the “Must Be the Money” rapper even drops a few lines in this interview. Watch above and let us know your thoughts.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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