Deion Sanders Explains Why He Chose Nike Over British Knights for His Pro Sneaker Deal

The NFL Hall-of-Famer tells all in new ‘Sneaker Shopping’ episode.

Footwear
3,168 Hypes 0 Comments

The latest episode of Sneaker Shopping brought out NFL Hall-of-Famer Deion Sanders. In this interview with the former ‘Primetime’ athlete, Sanders explains why he chose Nike over British Knights for his big signature shoe deal, despite the fact that BK offered him more money. The iconic two-sport great divulged that he saw more “longevity” with The Swoosh when it came down to it. He also adds that L.A. gear was in talks but was “too gimmicky” for his taste. Furthermore, Sanders is now signed with Under Armour and says he’ll never work with Nike again.

Also along the interview, Sanders was forced to revisit his short-lived music career — the “Must Be the Money” rapper even drops a few lines in this interview. Watch above and let us know your thoughts.

Read Full Article

What to Read Next

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

All the camo you’ll ever need.

Marni Taps Artist Magdalena Suarez Frimkess for Tiger-Filled Chinese New Year Collection
Fashion

Marni Taps Artist Magdalena Suarez Frimkess for Tiger-Filled Chinese New Year Collection

Tinged with references to the 1950s.

This New Balance 990v5 Puts the "v" in Vegan
Footwear

This New Balance 990v5 Puts the "v" in Vegan

Now coming with sustainably-minded, vegan-friendly faux-leather uppers.


LEGO Technic Presents Its Motor-Equipped Take on the Ford Mustang Shelby GT500
Design

LEGO Technic Presents Its Motor-Equipped Take on the Ford Mustang Shelby GT500

Take it to the virtual drag strip.

Behind the Iconic Painting That May Have Inspired Frank Ocean's "Lens" Cover Art
Art 

Behind the Iconic Painting That May Have Inspired Frank Ocean's "Lens" Cover Art

Spotlighting acclaimed artist Kerry James Marshall.

Google's Larry Page Introduces the Kitty Hawk Flyer, an All-Electric Flying Car Prototype
Tech

Google's Larry Page Introduces the Kitty Hawk Flyer, an All-Electric Flying Car Prototype

“We’ve all had dreams of flying effortlessly.”

Watch The xx's Live Performance of "On Hold" at Coachella 2017
Music

Watch The xx's Live Performance of "On Hold" at Coachella 2017

A rare sighting from the beloved English trio.

maharishi Unveils a Tiger Camo Capsule Collection
Fashion

maharishi Unveils a Tiger Camo Capsule Collection

“Tigerstripe Murale.”

DEAL Puts a Tai Chi-Inspired Spin on the Reebok Instapump Fury
Footwear

DEAL Puts a Tai Chi-Inspired Spin on the Reebok Instapump Fury

Yin-yang graphics meet asymmetrical color-blocking and speckled midsoles.


Kamil Fuses the New York Yankees and Playboy Insignias for Its Classic Logo Goods Drop
Fashion

Kamil Fuses the New York Yankees and Playboy Insignias for Its Classic Logo Goods Drop

Two iconic symbols in one.

Check out IAMSU!’s 'Boss Up 2' Mixtape
Music

Check out IAMSU!’s 'Boss Up 2' Mixtape

Featuring Snoop Dogg, P-Lo and more.

Here Are the 16 Best Companies to Work for in Fashion
Fashion

Here Are the 16 Best Companies to Work for in Fashion

More than 2,600 people from over 190 companies were surveyed to put the list together.

Bartman Gets the BE@RBRICK Treatment
Design

Bartman Gets the BE@RBRICK Treatment

Medicom adds its touch to Bart’s superhero alter ego.

Pharrell Williams Does a Balancing Act in Chanel's Gabrielle Bag Campaign Video
Fashion

Pharrell Williams Does a Balancing Act in Chanel's Gabrielle Bag Campaign Video

Skateboard P vs. an empty warehouse.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.