Follow Chef Matty Matheson as He Breaks Down How to Make the Perfect Chicken Yakitori in NYC

“You gotta dig into the city, dig into the chicken.”

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After shooting photos with night.shift, painting a mural with Yok and Sheryo, and reimagining vintage with Sami Miro, the final stop on our exploration tour with adidas NMD lands us in New York’s Chinatown neighborhood with chef Matty Matheson. As a foodie and TV personality, Matty has built his name on discovering authentically local cuisine experiences at each of the stops he makes. When HYPEBEAST met up with Matty, it was far from his first time in the Big Apple so instead of hitting a restaurant or returning to an old favorite, he decided to show us how to prep some Japanese-style bites in our own backyard. Matty first picked up some meat and veggies south of Canal Street before heading over to the Bowery to grab some cooking gear. Then it was off to Brooklyn to get to grilling and chilling with some friends.

Check out the video above to see Matty narrate his journey through NYC in the adidas NMD_R2 PK and keep your eyes on the adidas web store to shop the latest sneaker releases from the line.

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In This Article
Paul Heavener
Paul Heavener Vice President, Global Editorial

Paul Heavener joined Hypebeast in 2016, and, over the past 10 years, has worked across its editorial, creative and brand partnerships teams. From 2023 to 2025, he led Hypebeast’s New York City and London-based agency and creative services teams as Executive Creative Director. In 2026, he shifted his focus back to editorial, where he now oversees Hypebeast’s global editorial organization. On occasion, Paul contributes content and writing focused on topics of personal interest including fashion, watches, hi-fi and design.

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