Heineken’s New Video Delivers What Pepsi Couldn’t With Its Failed Kendall Jenner Ad
Watch the social experiment.
Heineken just unleashed a new political commercial that has so far been well-received with the public audience, something that Pepsi failed to do with its Kendall Jenner ad. Heineken’s “Worlds Apart” ad — which is part of its #OpenYourWorld campaign — features pairs of people who have some diametrically opposed views on climate change, transgender rights and feminism. The experiment aims to answer, “Can two strangers with opposing views prove that there’s more that unites than divides us?” Will the subjects walk away, talk it out, or have a beer? Check out the video above.
I don’t drink beer. But maaaaybe I will now? (No, I hate the taste. But this is beautiful) https://t.co/ViLgXUKZdc
— Taran Killam (@TaranKillam) April 26, 2017
This is brilliant. This is what it’s ALL ABOUT. Go @Heineken https://t.co/EdYp9opkmR
— Sarah Silverman (@SarahKSilverman) April 26, 2017
