The MCM x Christopher Raeburn 2017 Spring/Summer Lookbook Features Wavy Visuals from Kenta Cobayashi
The eclectic collection gets shot against an equally eclectic Tokyo backdrop.
To celebrate the 40th anniversary of MCM, the luxury travel brand has collaborated with rising British designer Christopher Raeburn on the “Made to Move” capsule collection intended for the global nomad. Both sides have made a commitment to responsible design, a motivating force behind the upcoming collection which has been constructed entirely from sustainable materials. All fabrics used have undergone strict approval from bluesign® system for sustainable textile production, including the innovative Schoeller 4-way-stretch and Ecoalf Nylon.
Aesthetically speaking, there are some new design elements being introduced in the joint collection. The quilted “M” is a collaborative take on the brand’s iconic logo, minimalized to represent innovation in sustainability while the Sonic Wave graphics seen throughout are less literal interpretation of the logo. The Splinter Camo series merges Raeburn’s signature Remade look with MCM’s signature Visetos canvas, all featuring an homage to the brand’s legacy, incorporating the color scheme of the Munich flag where MCM was born. Colorful, and graphically charged, we worked with Japanese artist Kenta Cobayashi for this year’s 2017 spring/summer lookbook.
Take a look at the images above and below for a closer look at Kenta’s artistic madness, and shop the collection here.
