The Cup Noodles x Young & Reckless Capsule Collection Is a Nod to the Hustle
A hoodie, a dad hat and a Ferrari.
Streetwear label Young & Reckless has linked up with dorm room favorite Cup Noodles for a collaborative capsule. Comprised of a racing-themed, pin-embellished dad hat and patched hoodie, the unconventional pairing uses interpretations of Cup Noodles’ instantly recognizable logo alongside Y&R branding to create its aesthetic. While the hat is available in black and red with removable enamel pins, the hoodie comes in a clean white base with colorful embroidered patches running down the sleeves. Label founder Drama explains that the project materialized as a nod to the hustle of young creatives: “As we all know, a lot of times when you’re trying to build your own thing or you’re out here grindin’… you’re eating a lot of these to get by.”
Take a glance at the capsule lookbook to see actor Shamari Maurice styled in the collection next to a Cup Noodles-customized Ferrari. You can learn more about the collection in the Foodbeast video below, and look out for a very limited March 23 release on Forever21′s web store.
