A First Look at the adidas UltraBOOST 3.0 "Maroon"
Coming this September, just in time for back-to-school.
![adidas UltraBOOST 3.0 Maroon](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2017%2F03%2Fadidas-ultraboost-3-0-maroon-first-look-1.jpg?cbr=1&q=90)
With a trio of new colorways set to drop at the end of March, the adidas UltraBOOST 3.0 onslaught continues with news today that a “Maroon” rendition will hit shelves later this year, most likely in September. Taking the Primeknit upper and draping it in a maroon and black hue, adidas matches the Three Stripes cage in the same color while the heel counter and outsole don black, sandwiching a white BOOST sole. Expected to hit $5 billion USD in sales within the next three years, adidas continues to punish the competition with beautiful colorways like this and the upcoming bronze BOOST sole UltraBOOST 3.0.
Check out the image above and let us know if this will be cop or drop come September.