The Reigning Champ x adidas Athletics Lookbook Highlights New Innovative Wares

Alongside their sleek AlphaBOUNCE silhouette.

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Fashion
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Not long ago, Reigning Champ and adidas recently unveiled a crisp new UltraBOOST variant. Now, the cohorts release a lookbook that spotlights the aforesaid low-top runner, their AlphaBOUNCE model which debuted this past February and their latest crop of innovative wares. The unisex assemblage blends Three Stripes technology with the Canadian imprint’s premium craftsmanship, spanning woven jackets, crewnecks, hoodies, tees and pants done up in RC’s ubiquitous heavyweight French terry cloth.

Check out the lookbook above and expect the collection to officially drop on April 7 on adidas.com, adidas stores, ReigningChamp.com, Reigning Champ flagship stores and select Foot Locker stores and stockists.

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adidas Athletics

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