Brendon Babenzien’s brainchild Noah unleashes its first drop of the Spring/Summer 2017 season. The NYC label ushers in a decidedly more colorful selection of goods in anticipation of the warmer months, using nostalgic marathon and gas station graphics, embroidery, striped patterns and even hints of pastel. Classic wardrobe staples such as the work shirt, denim utility shirt and double-pleated pants are introduced in a pair of colorways each, balancing out the more simple, graphic-focused offering of crewneck sweatshirts and T-shirts. This mix of rugged and comfort should ease the transition into the spring season. Pick up any of the items in-store and online now.
For more insight into the brand’s production costs head over here.