Nike Shows Us How It Remastered a Golden Era Air Max 1

Back to the classics.

By //Footwear

It’s been 30 years since the Nike Air Max 1 shifted the footwear paradigm. In those three decades, the shoe has been subtly augmented and tweaked to better reflect that tastes and times of its wearers. Many purists, however, craved a return to the original silhouette that they fell in love with. To celebrate the shoe’s 30th anniversary, Nike decided to throw things back to the Air Max 1’s “Golden Era,” taking the shape of the 2004 “Urawa” Air Max 1 as a reference point for the “ideal stance, toe shape and heel bump.” The remastered edition features several design details that have not been seen since the silhouette’s debut, including flat laces, mesh toe box, and a three-piece tongue.

You can learn more about the project here.

Read Full Article
Photographer
Dominik Ulrich
NikeNike Air Max 1Air Max 1Nike Air Max DayAir Max Day

You may also like

Nike Air Max 270 Gets a Golden Tan For Spring
Footwear

Nike Air Max 270 Gets a Golden Tan For Spring

Tinted Air units.
16,520 Hypes 6 Comments
A First Look at the Nike Air Max 1 "Just Do It" Model
Footwear

A First Look at the Nike Air Max 1 "Just Do It" Model

Patched up and orange.
13,541 Hypes 20 Comments
Foot Locker Shows How European Sneakerheads Are Styling New Nike Air Max 1 Pack
Footwear 

Foot Locker Shows How European Sneakerheads Are Styling New Nike Air Max 1 Pack

As timeless as ever.
11,577 Hypes 16 Comments
A Closer Look at the Nike Air Max 1 "Just Do It"
Footwear

A Closer Look at the Nike Air Max 1 "Just Do It"

Celebrating the 30th anniversary of the “Just Do It” campaign.
16,566 Hypes 23 Comments
Nike Air Max 95 "Just Do It" Gets an Orange Paint Job
Footwear

Nike Air Max 95 "Just Do It" Gets an Orange Paint Job

Using Nike’s signature shade of orange.
3,560 Hypes 4 Comments
Nike Air Max 95 "Just Do It" Completes the Trio in Black
Footwear

Nike Air Max 95 "Just Do It" Completes the Trio in Black

Dating back to the Swoosh’s humble beginnings.
3,609 Hypes 2 Comments


What to Read Next

Watch 'Hot Ones' Sean Evans Grab Lunch With the Pengest Munch's Chicken Connoisieur
Food

Watch 'Hot Ones' Sean Evans Grab Lunch With the Pengest Munch's Chicken Connoisieur

Complete with a customary crep check.

Listen to Remy Ma Throw Dozens of Shots at Nicki On "Shether" Diss Track
Music

Listen to Remy Ma Throw Dozens of Shots at Nicki On "Shether" Diss Track

“Before the butt-job, you were Spongebob.”

Swizz Beatz Plays Unreleased Song With Nas, Jay Z, DMX and Jadakiss
Music

Swizz Beatz Plays Unreleased Song With Nas, Jay Z, DMX and Jadakiss

Unveiled during a beat battle with Just Blaze.


Everything Is a Glitch in Nike and Riccardo Tisci's Latest Ad Spot
Footwear

Everything Is a Glitch in Nike and Riccardo Tisci's Latest Ad Spot

“#WeBelieveInThePowerOfLove.”

BAPE x 'Kong: Skull Island" Unveil Collaborative Collection
Fashion

BAPE x 'Kong: Skull Island" Unveil Collaborative Collection

A first look at the co-branded hoodies and more.

No Vacancy Inn: Stories in Transit
Fashion 

No Vacancy Inn: Stories in Transit

Tremaine Emory and Acyde Odunlami talk to HYPEBEAST Magazine about creating a club culture in the Internet Age.

More ▾