Everything Is a Glitch in Nike and Riccardo Tisci's Latest Ad Spot

“#WeBelieveInThePowerOfLove.”

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Footwear
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Nike and former Givenchy designer Riccardo Tisci are linking up again soon, so it only makes sense that the collaborative duo would provide some visual inspiration for fans. The duo’s latest ad spot, #WeBelieveInThePowerOfLove, is a showcase in post-production as Nike athletes and ambassadors get warped with digital imagery. The sound design also utilizes many of the everyday sounds that we’ve come to expect from our laptops and mobile devices—notification dings, Skype ringtones, etc. to truly discombobulate the viewer.

Watch the spot, directed by Luca Finotti, above.

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