Under Armour To Release Autographed Curry 4 via Drone

An interactive scavenger hunt for rare sneakers.

By //Footwear

Under Armour is set to release yet another iteration of its Curry 4, following yesterday’s “More Dimes” teaser. This time, the brand readies a colorway saluting Curry’s Golden State Warriors dubbed “More Dubs,” and is offering autographed pairs through an event called “Dronedrop.”

The new blue and white colorway will be available through the usual retailers, but those seeking rarer pairs can look to the brand’s Instagram page. There, the retailer will set up drop zone pins on a map of the Bay Area, where fans can seek out hidden drop sites. Upon finding a site, participants will receive a unique QR code that will lead them to the physical locations where drones will deliver the autographed shoes. Those not in San Francisco can still win prizes however, as Under Armour will offer entry into a sweepstakes to win packages of gear.

Launching on December 16, the “More Dubs” colorway will be available at Under Armour stockists and its website. The contest begins the same day, so keep an eye on Instagram for more information. In other basketball sneaker news, a new Eminem x Air Jordan 4 is rumored to be on the way.

Read Full Article
Under ArmourStephen CurrySteph CurryUnder Armour Curry 4

You may also like

Under Armour Continues to Lose More Top Executives
Footwear

Under Armour Continues to Lose More Top Executives

The Maryland brand is in trouble.
7,944 Hypes 0 Comments
Under Armour Is Set to Drop an ‘NBA Jam’-Themed Curry 4 Low
Footwear

Under Armour Is Set to Drop an ‘NBA Jam’-Themed Curry 4 Low

Eye-catching color scheme.
1,924 Hypes 13 Comments
Steph Curry's Under Armour Curry 5 Is Out Now
Footwear

Steph Curry's Under Armour Curry 5 Is Out Now

An official look at the lightweight sneaker.
8,070 Hypes 20 Comments
This Under Armour Curry 4 Celebrates Steph's True Loves
Footwear

This Under Armour Curry 4 Celebrates Steph's True Loves

Dubbed “Flush Pink.”
8,106 Hypes 3 Comments
Under Armour Gets "More Range" with the Curry 4 Silhouette
Footwear

Under Armour Gets "More Range" with the Curry 4 Silhouette

Tonal black with iridescent accents.
4,038 Hypes 2 Comments


What to Read Next

Stream Eminem's New Album, 'Revival'
Music

Stream Eminem's New Album, 'Revival'

The 19-track album features Ed Sheeran, Alicia Keys, Pink, X-Ambassadors, Kehlani & PHresher.
9,917 Hypes 0 Comments

Snapchat Launches New Lens Studio Desktop App
Tech

Snapchat Launches New Lens Studio Desktop App

Design, build and distribute your own Snapchat Lens today.
3,854 Hypes 2 Comments

Lil Yachty Drops His "Sailing Team" Capsule With PacSun
Fashion

Lil Yachty Drops His "Sailing Team" Capsule With PacSun

Lil Boats everywhere.
5,637 Hypes 4 Comments


The Hundreds Readies Pennywise-Focused Gear for 'IT' Capsule Collection
Fashion

The Hundreds Readies Pennywise-Focused Gear for 'IT' Capsule Collection

Just in time for the film’s digital HD release on December 19.
5,769 Hypes 17 Comments

Nike's Air Max 97 "Country Camo" Pack Gets A "USA" Edition
Footwear

Nike's Air Max 97 "Country Camo" Pack Gets A "USA" Edition

A 2013 revival.
8,963 Hypes 9 Comments

'Yeethoven II' Is Returning to New York City
Music

'Yeethoven II' Is Returning to New York City

A mashup of Kanye West & Beethoven.
3,990 Hypes 8 Comments

More ▾