Today, Burberry announced its latest creative endeavor with influential Chinese-Canadian artist Kris Wu: a 19-piece collection incorporating Kris’s personal style. The collaboration offers everyday looks including graphic motif sweatshirts, sweatpants, and hoodies embroidered with Kris’s song lyrics and tattoos. Notable pieces include oversized single-breasted trench coat and a red waterproof tartan print jacket.
Created by both Kris Wu and Burberry’s President and Chief Creative Officer, Christopher Bailey, the full collection is a synthesis of modern motifs on classic silhouettes. Of Kris Wu, Bailey says:
“Working with him has enabled us to push the traditional boundaries often associated with collaborations and jump head first into a rich and truly mutual creative partnership. He is one of his generation’s unique talents and it is a great privilege and pleasure to work with him.”
To promote the collection, the singer released his new track titled “B.M.” which references his relationship with the English label.
The creative collaboration launches on December 16.
Let us know what you think in the comments. For more designer wear, take a look at Helmut Lang’s Spring/Summer 2018 collection now available online.