ROKIT & Under Armour's "Proof of Concept" Capsule Brings the Worlds of Sport & Fashion Together

UAROKIT.

Fashion
4,344 0 Comments

Skateboarding and basketball-inspired streetwear imprint ROKIT recently teamed up with sportswear giant Under Armour on a capsule collection which blends the worlds of sports and fashion together. Although the collaboration may seem unexpected, the “Proof of Concept” Fall/Winter 2017 capsule is a co-expression of the active lifestyle and sports-centric philosophy of both labels. Unveiled via a lookbook shot by artist, director and designer Cali Thornhill DeWitt, the capsule is comprised of outerwear, T-shirts, shorts, leggings and athletic accessories constructed with UA advanced technology and utilizing ROKIT’s unique design aesthetic.

Set to release November 4, the ROKIT x Under Armour “Proof of Concept” Fall/Winter 2017 capsule collection will be available exclusively online. For more ROKIT news, learn more about the streetwear imprint’s new expansion label helmed by young Los Angeles creatives, YouthYouth.

Read Full Article

What to Read Next

Future, Fabolous & Jadakiss Team up on New Song "Stand Up"
Music

Future, Fabolous & Jadakiss Team up on New Song "Stand Up"

Rolling three deep.

Livestock Delivers a Look at {illustrated example's Cold Weather Ready Offerings
Fashion

Livestock Delivers a Look at {illustrated example's Cold Weather Ready Offerings

Garms from the Great White North.

Sony's New Aibo Robot Pet Can Be Yours Now for $1,700 USD
Tech & Gadgets

Sony's New Aibo Robot Pet Can Be Yours Now for $1,700 USD

The AI pup is “capable of forming an emotional bond.”

Kevin Abstract & Spike Jonze Had an Hour-Long Conversation
Music

Kevin Abstract & Spike Jonze Had an Hour-Long Conversation

Speaking on Kanye West, Brockhampton and being outsiders in school.

Watch Aziz Ansari's Hilarious Acceptance Speech at the Britannia Awards
Entertainment

Watch Aziz Ansari's Hilarious Acceptance Speech at the Britannia Awards

Some lighthearted BAFTA bashing.


There's Another UNDEFEATED x Nike Air Max 97 Collaboration Coming Your Way
Footwear

There's Another UNDEFEATED x Nike Air Max 97 Collaboration Coming Your Way

Bomber jacket-inspired.

'A Prayer Before Dawn' Marks A24's Latest Intense Offering
Entertainment

'A Prayer Before Dawn' Marks A24's Latest Intense Offering

“I’ve got no family. No money. Just give me this one chance.”

Nike's New Air VaporMax Moc Dips Into "Triple Black"
Footwear

Nike's New Air VaporMax Moc Dips Into "Triple Black"

Maximum stealth.

Bon Iver Announces 10-Year Commemoration of 'For Emma, Forever Ago'
Music

Bon Iver Announces 10-Year Commemoration of 'For Emma, Forever Ago'

The reissue will feature new artwork and an essay by Trever Hagen.

Concepts Drops Alternate Red Colorway of the New Balance 999 "Hyannis"
Footwear

Concepts Drops Alternate Red Colorway of the New Balance 999 "Hyannis"

Back to back.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.