ROKIT & Under Armour's "Proof of Concept" Capsule Brings the Worlds of Sport & Fashion Together

UAROKIT.

By //Fashion

Skateboarding and basketball-inspired streetwear imprint ROKIT recently teamed up with sportswear giant Under Armour on a capsule collection which blends the worlds of sports and fashion together. Although the collaboration may seem unexpected, the “Proof of Concept” Fall/Winter 2017 capsule is a co-expression of the active lifestyle and sports-centric philosophy of both labels. Unveiled via a lookbook shot by artist, director and designer Cali Thornhill DeWitt, the capsule is comprised of outerwear, T-shirts, shorts, leggings and athletic accessories constructed with UA advanced technology and utilizing ROKIT’s unique design aesthetic.

Set to release November 4, the ROKIT x Under Armour “Proof of Concept” Fall/Winter 2017 capsule collection will be available exclusively online. For more ROKIT news, learn more about the streetwear imprint’s new expansion label helmed by young Los Angeles creatives, YouthYouth.

Read Full Article
Under ArmourRokitLookbooks

You may also like

Under Armour's Curry 4 Colorways Usher in The Season of More
Fashion 

Under Armour's Curry 4 Colorways Usher in The Season of More

Keeping it clean for the winter.
4,117 Hypes 11 Comments
Under Armour Suffers One of History's Largest Hacks
Tech

Under Armour Suffers One of History's Largest Hacks

Over 150 million accounts were compromised.
4,716 Hypes 14 Comments
Under Armour's Curry 4 Low "Nothing But Nets" Will Support the Fight Against Malaria
Footwear

Under Armour's Curry 4 Low "Nothing But Nets" Will Support the Fight Against Malaria

Steph teams up with the United Nations for worthwhile campaign.
5,891 Hypes 4 Comments
Proof of a Possible Jerry Lorenzo x Nike Apparel Capsule Surfaces
Fashion

Proof of a Possible Jerry Lorenzo x Nike Apparel Capsule Surfaces

Will his Fear of God brand be involved?
13,622 Hypes 14 Comments


What to Read Next

Mick Jenkins Returns With Halloween Special "Vampires in Brooklyn"
Music

Mick Jenkins Returns With Halloween Special "Vampires in Brooklyn"

“Spread love, it’s the Brooklyn way.”
742 Hypes 0 Comments

Future, Fabolous & Jadakiss Team up on New Song "Stand Up"
Music

Future, Fabolous & Jadakiss Team up on New Song "Stand Up"

Rolling three deep.
2,196 Hypes 0 Comments

Livestock Delivers a Look at {illustrated example's Cold Weather Ready Offerings
Fashion

Livestock Delivers a Look at {illustrated example's Cold Weather Ready Offerings

Garms from the Great White North.
1,886 Hypes 0 Comments


Sony's New Aibo Robot Pet Can Be Yours Now for $1,700 USD
Tech

Sony's New Aibo Robot Pet Can Be Yours Now for $1,700 USD

The AI pup is “capable of forming an emotional bond.”
3,157 Hypes 0 Comments

Kevin Abstract & Spike Jonze Had an Hour-Long Conversation
Music

Kevin Abstract & Spike Jonze Had an Hour-Long Conversation

Speaking on Kanye West, Brockhampton and being outsiders in school.
3,075 Hypes 0 Comments

Watch Aziz Ansari's Hilarious Acceptance Speech at the Britannia Awards
Entertainment

Watch Aziz Ansari's Hilarious Acceptance Speech at the Britannia Awards

Some lighthearted BAFTA bashing.
4,830 Hypes 0 Comments

More ▾