ROKIT & Under Armour's "Proof of Concept" Capsule Brings the Worlds of Sport & Fashion Together
UAROKIT.
Skateboarding and basketball-inspired streetwear imprint ROKIT recently teamed up with sportswear giant Under Armour on a capsule collection which blends the worlds of sports and fashion together. Although the collaboration may seem unexpected, the “Proof of Concept” Fall/Winter 2017 capsule is a co-expression of the active lifestyle and sports-centric philosophy of both labels. Unveiled via a lookbook shot by artist, director and designer Cali Thornhill DeWitt, the capsule is comprised of outerwear, T-shirts, shorts, leggings and athletic accessories constructed with UA advanced technology and utilizing ROKIT’s unique design aesthetic.
Set to release November 4, the ROKIT x Under Armour “Proof of Concept” Fall/Winter 2017 capsule collection will be available exclusively online. For more ROKIT news, learn more about the streetwear imprint’s new expansion label helmed by young Los Angeles creatives, YouthYouth.
