YouthYouth Is a New Streetwear Brand Made by Young LA Creatives

From the extended family of ROKIT.

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YouthYouth is a project rooted in the mentorship of young creatives from Los Angeles, California. More precisely, the brand is “a vehicle for promising individuals to pursue an artful outlet while being guided by generations that have come before them. From 16-year-old illustrators to 21-year-old photographers the talent behind the creative aspect exists entirely within this new generation’s vision,” said YouthYouth in a statement.

The brand’s inaugural collection dubbed “Don’t Stop The Youth” is comprised of vibrant long- and short-sleeve T-shirts embellished with bold graphics. A “nothing-to-lose” and “something-to-prove” mentality shines through on the pieces. Check out the photos above and purchase available pieces now at YouthYouth’s official website and select Japan retailers.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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