HyperMarkt Creates Parody Products Using World's Most Famous Sportswear Brands

Nike condoms anyone?

Fashion
8.8K 0   Comments
Prefer Hypebeast on Google
Save

Tongue firmly in cheek, german online store HyperMarkt’s latest parody project is to imagine a world where sportswear brands such as Nike, adidas, Puma and Reebok create everyday goods.

The concept has resulted in a host of unusual products and interesting designs — such as condoms and toilet paper from the Beaverton company, while other imagined products include PUMA dishwashing liquid, an adidas toothbrush and Reebok bandages.

While the items were very much an unofficial parody, they were on sale at some point — despite having since sold out. Take a closer look at some of the goods on Hypermarkt’s web store. For a more legit collaboration, check out this Medicom Toy x Nike SB Zoom Dunk Elite BE@RBRICK.

Read Full Article

What to Read Next

Nike's Air Rift Mesh Is a Breathable Update to One of the Brand's Most Distinctive Silhouettes
Footwear

Nike's Air Rift Mesh Is a Breathable Update to One of the Brand's Most Distinctive Silhouettes

The split-toe icon gets a lightweight mesh upper in Black/White/Black.

6 Blokecore Collaborations We Loved During the 2026 FIFA World Cup
Fashion

6 Blokecore Collaborations We Loved During the 2026 FIFA World Cup

From Travis Scott’s Nike T90 revival to Ado’s Japan kit, these pitch-ready capsules won the season both on and off the field.

Sotheby's Announces "The Stephen Curry Collection, My Sneaker Free Agency" Auction
Footwear

Sotheby's Announces "The Stephen Curry Collection, My Sneaker Free Agency" Auction

Fans speculate that the massive 75-lot auction means that Curry might be nearing a final decision for a new sneaker deal in a post-Under Armour era.


Julien's Auctions and Marshall Mathers Foundation Present Largest-Ever Eminem Sneaker Sale
Footwear

Julien's Auctions and Marshall Mathers Foundation Present Largest-Ever Eminem Sneaker Sale

Over 100 hand-signed pairs including holy grail Air Jordan PEs and stage-worn artifacts go under the hammer to benefit Detroit youth.

Marni and Stutterheim Reveal Second Color Blocked Collaboration
Fashion

Marni and Stutterheim Reveal Second Color Blocked Collaboration

Italian design meets Swedish outerwear.

Vetements' DHL Capsule Collection Set to Release Exclusively at JOYCE
Fashion

Vetements' DHL Capsule Collection Set to Release Exclusively at JOYCE

Previously only available at the Hong Kong pop-up.

Goodhood and Timex Team up for Restrained MK1 Collaboration
Fashion

Goodhood and Timex Team up for Restrained MK1 Collaboration

Giving the classic watch an all-black makeover.

Stream DRAM's New Festive EP '#1EpicHoliday'
Music

Stream DRAM's New Festive EP '#1EpicHoliday'

Christmas come early.

Frank Ocean Releases A "Worldnet" Hoodie for Black Friday
Fashion

Frank Ocean Releases A "Worldnet" Hoodie for Black Friday

What is it though?

2 Chainz Reopens "Trap Wonderland" in Atlanta for the Holidays
Music

2 Chainz Reopens "Trap Wonderland" in Atlanta for the Holidays

Music, games, gingerbread houses and more.


SMETS' New Fall Editorial Features Vetements, Raf Simons, Moncler & Others
Fashion

SMETS' New Fall Editorial Features Vetements, Raf Simons, Moncler & Others

Worthy fits for fall.

Lil Peep's 'Come Over When You're Sober, Pt.1' Makes Billboard 200 Following Death
Music

Lil Peep's 'Come Over When You're Sober, Pt.1' Makes Billboard 200 Following Death

Some recognition for the late artist.

Watch JAY-Z Play Gigg's Verse on Drake's "KMT"
Music

Watch JAY-Z Play Gigg's Verse on Drake's "KMT"

“Batman, da-na-na-da-na.”

YBN Nahmir Pays Tribute to a Fallen Friend In "Letter to Valley Part 5" Video
Music

YBN Nahmir Pays Tribute to a Fallen Friend In "Letter to Valley Part 5" Video

The Birmingham youngster is back.

Carrots by Anwar Carrots Tease Upcoming Shirt Design With The Hundreds
Fashion

Carrots by Anwar Carrots Tease Upcoming Shirt Design With The Hundreds

Stay tuned.

Pi’erre Bourne & Playboi Carti Link up For “Yo Pi’erre!”
Music

Pi’erre Bourne & Playboi Carti Link up For “Yo Pi’erre!”

Can you come out here?

More ▾