REIGN & Samsung's New NYC Concept Shop to Stock Rick Owens, UNDERCOVER & More

In the heart of the city’s Meatpacking neighborhood.

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REIGN, a lifestyle label and shopping concept, has linked up with electronics giant Samsung to open a new retail outpost in the heart of New York’s Meatpacking neighborhood. The space will cater to discerning shoppers with an affinity for contemporary brands such as Public School, R13, Rick Owens, Stone Island Shadow Project, Tim Coppens and UNDERCOVER to name a few. There will also be a wide selection of footwear as well as accessories and co-branded merchandise.

Additionally, according to REIGN, the concept has “integrated sound and visual technology shopping system via SAMSUNG electronics, encompasses 1,600 interior sq ft and a private courtyard of equal space, with a 12-foot circular skylight is the focal point. The unique courtyard and skylight, which naturally illuminates the white-washed exposed brick walls and Versailles parquet white concrete floors, is an added touch the pre-existing downtown location.” REIGN officially opens on October 18.

REIGN
807 Washington Street, New York, NY 10014
Monday – Saturday: 11AM -7PM, Sunday: 12PM-6PM

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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