adidas Introduces Custom UltraBOOST XENO via miadidas

Shine in your own way.

By
Footwear
25,679 Hypes 0 Comments

adidas is going back to the drawing board for its famed UltraBOOST model and extending the invite to its followers. The Three Stripes will soon be providing a special miadidas experience for fans of the silhouette as it will be fully customizable in addition to light-responsive XENO iridescent technology detailing. The silhouette stays true to its original design thanks to its BOOST midsole, Torsion System and Continental Rubber outsole. Its mesh upper, laces, caging, and outsole will be customizable while its XENO options will be placed on its heel pod and tongue logo. This also marks the first time the popular BOOST midsole will be available in black coloring.

adidas will be celebrating the launch of the UltraBOOST XENO via an exclusive reality experience that allows consumers to interact and preview how their creation will look. Releasing on October 20 for $220 USD and $240 USD with XENO cage customization, you’ll only be able to get your hands on a pair at adidas’s flagship store on Fifth Avenue in New York. Customers will have the chance to take part in the aforementioned 3D experience in order to customize their own UltraBOOST XENO in real time.

Read Full Article

What to Read Next

MASU Explores Different Cultures in Spring/Summer 2018 Lookbook
Fashion

MASU Explores Different Cultures in Spring/Summer 2018 Lookbook

Drawing inspiration from the scenery and locals.

OVO Reveals Its Mirror Sculpture by Trevor Wheatley for 'SNEEZE'
Arts

OVO Reveals Its Mirror Sculpture by Trevor Wheatley for 'SNEEZE'

“Only see the truth when I’m staring in the mirror.”

The G1 X Mark III Is Canon's First APS-C Sensor Compact Zoom Camera
Tech

The G1 X Mark III Is Canon's First APS-C Sensor Compact Zoom Camera

However, it lacks certain features introduced in its previous iteration.


Nike's LeBron 15 Leads the Pack of This Week's Sneaker Releases
Footwear 

Nike's LeBron 15 Leads the Pack of This Week's Sneaker Releases

On the eve of a highly-anticipated NBA Season.

SOUTHFINESS Draws From Dieter Rams and Joy Division for Fall/Winter 2017
Fashion

SOUTHFINESS Draws From Dieter Rams and Joy Division for Fall/Winter 2017

“DESIGNED TO MAKE A DIFFERENCE” is inspired by BRAUN’s home appliances.

Someone Mashed Eminem's Anti-Trump Freestyle With Rage Against The Machine’s “Bulls On Parade”
Music

Someone Mashed Eminem's Anti-Trump Freestyle With Rage Against The Machine’s “Bulls On Parade”

It just sounds right.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.