adidas Introduces Custom UltraBOOST XENO via miadidas
Shine in your own way.
adidas is going back to the drawing board for its famed UltraBOOST model and extending the invite to its followers. The Three Stripes will soon be providing a special miadidas experience for fans of the silhouette as it will be fully customizable in addition to light-responsive XENO iridescent technology detailing. The silhouette stays true to its original design thanks to its BOOST midsole, Torsion System and Continental Rubber outsole. Its mesh upper, laces, caging, and outsole will be customizable while its XENO options will be placed on its heel pod and tongue logo. This also marks the first time the popular BOOST midsole will be available in black coloring.
adidas will be celebrating the launch of the UltraBOOST XENO via an exclusive reality experience that allows consumers to interact and preview how their creation will look. Releasing on October 20 for $220 USD and $240 USD with XENO cage customization, you’ll only be able to get your hands on a pair at adidas’s flagship store on Fifth Avenue in New York. Customers will have the chance to take part in the aforementioned 3D experience in order to customize their own UltraBOOST XENO in real time.
