GUESS Creates Japanese Capsule Collection for SOPH.
Camouflage and Katakana for the 18th anniversary.
Japanese streetwear mainstay SOPHNET.‘s flagship store, SOPH. TOKYO, turned 18 this year. To celebrate, the label has tapped GUESS for an exclusive capsule collection.
Focusing on neutral-toned basics, the drop’s main attraction is a unique range of graphics. SOPH.’s signature camouflage is printed underneath the GUESS logo for the majority of the collection, appearing in earth-tones and classic blue. The other print revises GUESS’ logo in Katakana, one of the Japanese alphabets. The items themselves are unchanged, encompassing a series of T-shirts, hoodies, long-sleeves, and caps.
The “GUESS Exclusive for SOPH.” collection releases at SOPH. stores, webstores and stockists on November 2. Both GUESS and SOPH. have stayed productive recently, setting up a string of collaborations — GUESS and A$AP ROCKY’s collection is on the way, as is SOPHNET.’s Hingston Studio anniversary release.
