The Frenzy App Brings a Limited Release of the adidas Calabasas Collection

NY residents get to test out the experimental online shopping experience.

Fashion
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According to the bbcicecream_nyc instagram account, some of Yeezy Season 5‘s Calabasas pieces will be available online this Sunday, October 8 at 12 p.m. EST. The drop will include track pants, socks and tees — however in order to purchase, you will need to acquire the the Shopify-powered Frenzy App first. After downloading the app, you must be physically present at New York’s Washington Square Park by 12 p.m. The items are limited and will definitely sell out, so get ready to head at the park for this unorthodox new release system.

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@bbcicecream_nyc
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Adidas
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