Syndrome Slams Big Pharma in New "SIDE EFFECTS" Capsule

Touting sustainable apparel.

Fashion
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Syndrome is a new, innovative fashion brand based in Montreal that creates sustainable garments. The fledgling imprint is also one to utilize 360 virtuality reality experiences and conceptual videos to present its eclectic range of designs. For its latest “Phase 03 – SIDE EFFECTS” capsule, the label teamed up with the Musée d’art contemporain de Montréal to purvey graphic T-shirts and shorts entirely constructed out of polyester. Collectively, the capsule “is a response to Big Pharma’s poisoning of society,” said the founder, Simpa.

Take a look at the lookbook above modeled by Canadian rapper Rymz and head over to Syndrome’s official website to purchase all pieces.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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