Eric Koston Reveals Life-Changing Nike Deal While 'Sneaker Shopping'

Alongside his favorite sneakers to skate in.

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Eric Koston is the next celebrity guest to be featured in Sneaker Shopping. In the latest episode, the legendary skateboarder discussed his obsession with the Air Jordan 1, his favorite shoes to skate in, sneaker collaborations, as well as his humongous deal with Nike. Koston expressed that the athletic brand invited him to its Beaverton, Oregon headquarters where employees donned potential, collaborative apparel featuring Nike and Koston co-branding. “That was a pretty good hard sell right there,” Koston said in the clip.

As for his AJ1 obsession, the LA pro skater said that it stems from his role models having worn the basketball sneaker multiple times while shredding. “I started skating around 1986 and all of my heroes –
Mark Gonzales, Lance Mountain, Neil Blender, Tony Hawk, and Steve Caballero, who’s got the ultimate signature shoe for decades — skated in the Air Jordan 1. They all had different versions.”

Check out the latest Sneaker Shopping episode with Eric Koston above and let us know your thoughts.

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Keith Estiler Managing Editor, Hypeart

Keith Estiler is a New York-born curator, writer, and the Managing Editor of Hypeart, the contemporary art arm of Hypebeast. Based in NYC, Keith heads up editorial strategy at the intersection of contemporary art and culture, capturing the icons and outliers of both the local and international scenes. He has curated exhibitions worldwide, dedicated to championing the emerging voices and subcultures currently redefining contemporary visual culture.

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