Supreme Suddenly Sold Its Brooklyn Box Logo Online, All Proceeds Go to Puerto Rico

Something unexpected and for a great cause.

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Supreme‘s highly hyped over Brooklyn box logo T-shirt was the talk of the town when it dropped during the label’s Williamsburg location opening last week. For the release, fans lined up hoping to cop — some were lucky and some just plain missed out. Like other city-specific opening shirt drops, many knew right away that the coveted tees would be sold in-store only. However, Supreme flipped the script on its customers.

Out of nowhere today, ‘Preme released the Brooklyn box logo T-shirt online for the retail price of $54 USD. They’re unfortunately sold out now but the fortunate part is that all those who were able to buy did so for a good cause. As stated by Supreme on the T-shirt’s product landing page: “100% of the proceeds will be donated to United for Puerto Rico. For more information please visit: http://unidosporpuertorico.com/en/.”

Puerto Rico has been devastated by the recent destruction Hurricane Maria has caused. Many citizens are still without power and are struggling to get much-needed supplies. Supreme has found a way to do some good out of its highly sought-after product and it’s a commendable gesture especially for the people of Puerto Rico who are currently in badly need of any form of aid.

There’s no word of a restock but the product page can be found on Supreme’s official site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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