Steve Aoki's Dim Mak Collection Taps David Choe for New Drop
Taking cues from the Beat Generation and William S. Burroughs’ cut-ups.
Steve Aoki and his Dim Mak Collection label have primed a release inspired by the Beat Generation, taking cues from William S. Burroughs in particular. Tapping artist David Choe for exclusive graphics, the range extends from shirts and outerwear to accessories.
Choe’s collage-style imagery appears on the back of a hoodie and on several shirts alongside slogans like “LIFE IS A KILLER” and “DMC.” The layers stay primarily monochrome, allowing the imagery to speak for itself. A range of beanies also sport “DMC” branding, while a mid-length car coat doesn’t feature any obvious branding, instead offering slight color-blocking to add visual interest. Denim and cargo pants from the label also appear in the lookbook, adding to the selection’s ’90s-inspired styling.
The collection is available to shop now via Dim Mak’s webstore. The label also recently linked up with the Hiromichi Oichai-helmed Converse Tokyo One.
