Burger King has found an interesting way to shed some light on its new Halloween campaign, which involves a subtle dig at its biggest competitor in McDonald’s. Choosing to poke fun at the Golden Arches’ poster boy, Ronald McDonald, Burger King is prepared to offer free Whoppers to the first 500 people who come into select establishments across the U.S. — dressed in a clown costume on the night of.
In efforts to further spread awareness, the popular fast-food chain is even encouraging guests to post their scary clown costumes on social media with the hashtag #ScaryClownNight. With a campaign tagline that reads, “Come as a clown, eat like a king,” it’s quite evident who it is addressing — finding a clever forum to take the competitive rivalry up a few notches.
In case you missed it, McDonald’s urges customers to steal 24K gold Chicken McNuggets.