ANB BRAND Presents Cool Collegiate Vibes in Fall/Winter 2017 Lookbook

Based on a fictional student and U.S. campus set in the ’90s.

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Chinese streetwear label ANB BRAND‘s Fall/Winter 2017 range is inspired by the American collegiate style. The vibe takes cues from a fictional U.S. campus set in the ’90s and a student who the collection is based on — he studies at the school but lives in the city’s nearby Chinatown. There’s a rebellious air to his attitude which is perfectly translated in his wardrobe.

Included in the range are some typical school style staples such as sweatshirts, varsity jackets, and puffer outerwear pieces for those long winter months. Most of the pieces bear graphics and slogans as well as colorblocking and stripes. To complete the look, accessories such as backpacks, sling bags, and gym bags are added into the mix. For more information on drop dates and stockists, head on over to ANB BRAND’s official site.

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Felson Sajonas
Felson Sajonas Managing Editor, Branded Content

Felson Sajonas is the Managing Editor of Branded Content at Hypebeast, overseeing high-impact campaigns and features that bridge editorial integrity with commercial strategy, connecting fashion and culture for a global audience. He plays a key role in shaping the platform’s voice through culturally driven storytelling and has led campaigns for brands including Nike, adidas, Oakley, Timberland, LEGO and more, spanning long-form features, interviews and social-first launches.

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