AMI Unveils Colorful Campaign for Fall/Winter 2017

Alexandre Mattiussi’s label shows off some of its key pieces.

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Fashion
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Parisian-label AMI has unveiled the campaign imagery for its Fall/Winter 2017 collection. The colorful visuals feature some of the collection’s key pieces, including the oversized yellow cashmere coat and the tricolor “F.AMI.L.Y” beanie, as well as one of the bags from the brand’s collaboration with Eastpak.

The newly-released imagery focuses on the understated luxury that the brand is known for, with graphic tees and pleated trousers also featuring. The campaign was shot by photographer Oliver Hadlee Pearch — who also shot the season’s lookbook that released last month.

All of the pieces shown in AMI’s Fall/Winter 2017 campaign are available from the brand’s web store. For more about the brand, check out founder Alexandre Mattiussi discussing democracy in fashion and meeting his fashion hero.

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