There's An "In-Home Booze Maker" on the Way From Keurig and Anheuser-Busch Inbev

Instant Budweiser and Corona anyone?

Food & Beverage
7.2K 0   Comments
Prefer Hypebeast on Google
Save

Beverage brewing system experts Keurig have announced that they will be teaming up with Anheuser-Busch InBev, the brewers best known for Budweiser, Corona and Stella Artois, for an “in-home booze maker.” Neither company has confirmed in-depth details yet on the collaborative effort but they have disclosed that at least 50 employees will be needed to work on the invention, development and testing of an appliance that can make push-button “beer, spirits, cocktails and mixers.” Technology from the Keurig Kold, the now retired cold beverage maker, is rumored to be a starting point.

What do you guys think about this idea, is it a game changer?

Read Full Article

What to Read Next

The Chinese Library’s Fall Menu Leans Into Richer Regional Chinese Flavors
Food & Beverage

The Chinese Library’s Fall Menu Leans Into Richer Regional Chinese Flavors

Executive Chef Junno Li balances warming braises with delicate seafood preparations and elevated Cantonese dim sum.

Kraft’s Pocket Parm Turns Grated Parmesan Into a Bag Charm
Food & Beverage

Kraft’s Pocket Parm Turns Grated Parmesan Into a Bag Charm

The limited clip-on bottles offer a first taste of three new flavors.

McDonald’s Is Opening Its First Ever Chef’s Table, and a ‘Top Chef’ Winner Is Running It
Food & Beverage

McDonald’s Is Opening Its First Ever Chef’s Table, and a ‘Top Chef’ Winner Is Running It

The one-day tasting puts the Quarter Pounder with Cheese under the spotlight.


Rest in Crisps: Pringles Offers 200 Years of Free Snacks if You Agree to Be Buried in a Can
Food & Beverage

Rest in Crisps: Pringles Offers 200 Years of Free Snacks if You Agree to Be Buried in a Can

The brand’s “Once You Drop” Halloween campaign gives eternal rest a crunchy upgrade with a precious metal urn.

adidas Originals Announces the Release Date for the EQT Support 93/17
Footwear

adidas Originals Announces the Release Date for the EQT Support 93/17

Coming sooner than you think.

Travis Scott Previews New Track
Music

Travis Scott Previews New Track

Does this belong to his new ‘Astroworld’ project?

Images of Kanye Customizing Gazelles for Kim Could Hold Clues About 'Turbografx16' and YEEZY Season 5
Fashion

Images of Kanye Customizing Gazelles for Kim Could Hold Clues About 'Turbografx16' and YEEZY Season 5

Computer — enhance.

Key! Turns Up With Su$h! Ceej, Omari Shakir & Moe Hundreds on "Yukon"
Music

Key! Turns Up With Su$h! Ceej, Omari Shakir & Moe Hundreds on "Yukon"

A new earworm from Atlanta.

Spotify Is Trying to Hire Barack Obama as Its "President of Playlists"
Music

Spotify Is Trying to Hire Barack Obama as Its "President of Playlists"

The music streaming giant has an idea for his next career move.

adidas Originals and size? Team up for a Winter-Ready Gazelle GTX Amsterdam
Footwear

adidas Originals and size? Team up for a Winter-Ready Gazelle GTX Amsterdam

Featuring a GORE-TEX upper.


London Fashion Week Men's: Oliver Spencer Explains the Connection Between Music and Fashion
Fashion

London Fashion Week Men's: Oliver Spencer Explains the Connection Between Music and Fashion

The designer also feels this year, it’s time to toughen up.

A Glimpse Inside the World of Fashion PR With Andrew "Ace" Harper
Fashion

A Glimpse Inside the World of Fashion PR With Andrew "Ace" Harper

The A-COLD-WALL* Director of PR and Brand Strategy fills us in on what he’s gained from his experiences.

FIFA Names the FIFPro World11 of 2016
Sports

FIFA Names the FIFPro World11 of 2016

Football’s dream team.

adidas Originals Officially Confirms the Re-Release Date for The "OG" NMD
Footwear

adidas Originals Officially Confirms the Re-Release Date for The "OG" NMD

It’s just around the corner.

Cristiano Ronaldo Is Crowned the Best FIFA Men's Player of 2016
Sports

Cristiano Ronaldo Is Crowned the Best FIFA Men's Player of 2016

At the inaugural The Best FIFA Football Awards.

Letta and Ryan Hemsworth Unite for the Emotionally-Heavy Release, "Far Off"
Music

Letta and Ryan Hemsworth Unite for the Emotionally-Heavy Release, "Far Off"

One of California’s most talented producers has a new LP on the way.

More ▾