Facebook & Instagram Set to Start Showing Ads in the Middle of Videos

Zuckerberg’s video ad empire grows.

By
Tech
3,122 Hypes 0 Comments

It was announced recently that Mark Zuckerberg’s Facebook and Instagram will begin testing a new “mid-roll” video ad format. With the introduction of the new format, video publishers will be given the option to insert ads that will appear after a viewer has watched their clip for at least 20 seconds. The mid-roll ad format is being rolled out to profit on the streaming functions introduced to the two social media platforms. Additionally, Facebook plans to share revenue generated with publishers, however there is no word yet if Instagram is set to do the same. Facebook has also acknowledged testing mid-roll ads in non-live videos from publishers and creators. Stay tuned for more details as they become available and let us know what you think about the ”mid-roll” video ad format.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Lil Uzi Vert Shares Video of His Pets
Music

Lil Uzi Vert Shares Video of His Pets

Meet Tracy Bond and Choker.

President Obama Speaks With National Geographic About Climate Change and the Environment
Entertainment

President Obama Speaks With National Geographic About Climate Change and the Environment

He credits his mom for his love of nature.

Nicholas Daley Spotlights the Rich History of Jute in His 2017 Spring/Summer Collection
Fashion

Nicholas Daley Spotlights the Rich History of Jute in His 2017 Spring/Summer Collection

The London-based designer reinterprets the traditional material.


Check out Roc Nation Artist Young Paris's NYC Crib
Music

Check out Roc Nation Artist Young Paris's NYC Crib

From the Congo to Brooklyn.

The Nike Air Presto Low Utility Drops in a Classic Black and White Colorway
Footwear

The Nike Air Presto Low Utility Drops in a Classic Black and White Colorway

All black and a pop of white.

Rick Owens DRKSHDW Releases Its Walrus Scarpe Sneaker
Footwear

Rick Owens DRKSHDW Releases Its Walrus Scarpe Sneaker

The latest addition to the designer’s avant-garde footwear range.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.